2026 Guangzhou Beauty Expo

Exhibition Name: 71st Guangzhou Autumn Beauty Expo CIBE 2026  

Event Dates: September 4–6, 2026  

Location: Guangzhou Pazhou International Convention and Exhibition Center (No. 380, Yuejiang Middle Road, Haizhu District, Guangzhou, Guangdong Province)  

Organizer: Guangdong Beauty and Hairdressing & Cosmetics Industry Association, Guangzhou Jiamei Exhibition Co., Ltd.  

Exhibition Consultation Hotline: 15O-OOO2-545O  

Key Features and Industry Influence of the 71st Guangzhou International Beauty Expo 2026  

Core Features of the Expo  

1. Full Industry Chain Coverage with a Comprehensive Layout  

The 71st Guangzhou International Beauty Expo 2026 digs deep into the entire beauty industry ecosystem, covering over 250,000 square meters of exhibition space and bringing together nearly 3,000 exhibitors across the full industry chain, connecting all links from beauty products, medical aesthetics, to overall wellness. The exhibits cover upstream raw materials, machinery and equipment, packaging materials, and OEM production; midstream brand customization and product R&D; and downstream daily chemical retail, salon beauty services, medical anti-aging, wellness and health, beauty tools, imported fragrances, and cosmetics—covering all categories. This truly achieves one-stop shopping, collaboration, and networking in the beauty industry, fully meeting the diverse needs of brands, manufacturers, distributors, and store owners.

Guangzhou Beauty Expo (China International Beauty Expo CIBE) Features and Influence

1. Industry Status: China’s Beauty Industry Show

The Beauty Expo was founded in 1989 by Ma Ya and has been running for 37 years. It has grown from an initial 1,000+ square meters to over 300,000 square meters per edition now, with nearly 3,000 to 4,000 exhibitors—a growth of more than 900 times. It is recognized as a trendsetter in China’s beauty, hairdressing, and cosmetics industry. Its mission is to be "a cradle for local brands, a booster for international brands, and a platform driving industry collaboration and cycles." In 2023, it was listed as one of Guangzhou’s first key brand exhibitions.

2. Full Industry Chain Coverage and Specialized Exhibition Zones

The Beauty Expo is not just a product show; it covers the whole industry chain, including daily cosmetics, supply chain, salon solutions, and comprehensive sectors. The Fall 2026 show featured more than ten specialized zones, including medical aesthetics and related products, nail and eyelash care, green supply chains, oral beauty products, tech beauty, wellness, health, and international pavilions. The Spring 2026 show launched over 15 specialized zones, covering forest scalp treatments, premium mugwort products, smart manufacturing, wearable nail collections, and the Wellness & Lifestyle Expo. Each zone targets specific consumer trends and business opportunities.

3. High Level of Internationalization and Buyer Gathering

The Beauty Expo has built a pattern of "deep domestic coverage and wide international reach." Domestically, it rotates among Guangzhou, Shanghai, Beijing, and Shenzhen multiple times a year. From 2025, it expanded to overseas markets, launching the Indonesia International Beauty Expo, Vietnam International Beauty Expo, and plans to attend the Riyadh World Beauty Expo, creating a network of "6 locations, 8 shows per year." The 69th edition attracted visitors from 131 countries and regions, with the largest participation from South Korea and Southeast Asian buyers becoming the main sourcing force. The number of international buyers rose sharply year-on-year.

4. More Than Just an Expo: Rich Content Ecosystem

Each edition hosts over 50 events covering hot topics such as green supply chains, oral beauty, dual beauty integration, cross-border expansion, AI-powered beauty, and scientific weight management, with more than 1,000 industry experts invited. In 2026, they also explored a "Expo + Live Streaming" model, offering exhibitors dedicated live streaming rooms for online and offline interaction. Additional support includes brand enhancement, buyer invitations, media promotion, shared potential clients, and hotel booking services. Exhibitors are not just showing products—they are here to do business.

5. The Actual Impact on the Industry

Looking at the data, the Beauty Expo is highly efficient at turning business interactions into results.

Over 90% of participating brands received more than a thousand on-site inquiries. On the first day of the 69th expo, order transactions were impressive, especially for nail and eyelash exhibitors who had great gains. Many companies use the Beauty Expo as a fast track from product to market, achieving both brand visibility and actual sales growth. The head of Baiyunli Beauty Center summed it up well: the expo allows businesses to "go beyond Guangzhou, connect with buyers, and see a leap in order volume."

The Guangzhou Beauty Expo is more than just a trade show; it’s the annual hub for China’s entire beauty industry chain, linking upstream suppliers, midstream brands, downstream channels, and buyers. At the same time, through various events, it consistently delivers industry trend insights, making it a must-attend benchmark for beauty professionals every year.